This is the WIKIpedia definition of Search Engine Optimisation:
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO (Search Engine Optimizers) also refers to an industry of consultants who carry out optimization projects on behalf of clients' sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing). White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.
We at Dot Khoza consider ourselves "White hatters" in that we develop websites with the focus on building content and giving our clients web sites that are rich in keywords and have the best quality. WHAT'S MORE, WE DO NOT CHARGE YOU FOR IT. It is part of the way we do our business.
We also submit your website to all the major Search Engines for free.
Find out more about our Web Development packages. We are certain you will find what suits you. If for some reason, you feel that this is not the case, please contact us.